Secularism and Liberalism
I think David Lindén makes a great mistake here:
The ability to be selective, combined with the fact that the Church of Sweden has become an increasingly secular and liberal institution, has resulted in a general scepticism towards those who are more devout or put their religion on display “a bit too much” compared with society-wide norms.
Secularism and liberalism are two different things. Many religious people are very liberal without being any less devout.