Profile of an iPhone Buyer

Digital Life America, a division of market research firm Solutions Research Group, decided to find out the demographic of the type of American “definitely interested” in buying Apple’s iPhone. Here’s what they found:

72 percent of respondents who said they were going to buy were male. Not surprising. The average household income of a line-waiter is $75,600; also not surprising. Although the number is 26 percent higher than the national average, it’s about the same as the commonly-reported average household income for Apple users.

The average age of a definite iPhone buyer is 31 years, although the graph appears to be almost evenly split between the 15-24 age group, 25-34 age group, and the 35-49 age group. Only six percent of respondents who said they would definitely be buying an iPhone were over the age of 50.

As for where they live, 43 percent of the respondents reported living in New York or California, which Digital Life America says is about double the national average. 58 percent have completed college, compared to 43 percent of the national average, and 48 percent of them do not currently own iPods.

My husband-to-be is counting the days until he can get his hands on one of those things.